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Know The Truth
Awareness Investing is a true breath of fresh air for those investors who are tired of putting blind trust in financial advisors. Unfortunately, many investors
only come to us after they have seen how the traditional system keeps failing them. Instead of the investor making money, the advisor and the Brokerage Co.
or Insurance Co. get rich at their expense. You may not be aware of the fact that a lot of research has been done over the past few decades by brilliant people-
PhDs & Economists-with some winning the Nobel Prize for their economic ground-breaking papers on the subject of investing.
Using these methods of investing, our "Free Market Portfolios" have shown to be dramatically superior to actively trading in the markets.1
WHY (one has to ask themselves) don't advisors pay attention to all this information and use it to help investors? This is a great question and extremely important for any investor who wants to "know the truth" about how to invest their money. Think about this….
Why has the medical industry focused for decades on the diagnosis of disease and not on prevention?
Why do major corporations "cook the books" to pump up false hopes for stockholders?
Why do advertisements for so many products and services fall so short of expectations?
Why would an automobile manufacturer hide information while knowing a driver could be injured or killed just because they don't want to pay for a repair recall?
Why indeed. I think you can come up with a few reasons why the financial industry doesn't want to change the way they do business, none of which are good for the consumer.
Almost every investor receives the vast majority of his information from a company's glossy brochure, banks, mutual fund sheets, large brokerage companies, insurance companies, magazines and worse yet television shows who get paid by the commercial advertisers. No, I'm not a conspiracy theorist, but if you are reading this and you believe all the hype you get from the financial industry you are in for a big surprise someday, and I don't think you will be smiling.
Tell me if you can agree with this…If an industry, be it medical, industrial, legal or financial, is used to doing business a certain way that makes them billions of dollars a year and the government can't control their practices, some of which are not pro-consumer - what will motivate them to change?
There is a growing army of financial advisors who have done the research and are willing to become independent and work for the investor. Lane Financial Management, Inc. is part of a group of over 250 firms across the United States who educate the investor with this academic scientific research. We do not charge commissions to get in or out of our "Free Market Portfolios". We either perform or the client is free to go-with no commissions paid. We are fee only; we believe strongly (as do our clients) that this is in their best interest.
We firmly believe that the only way to truly help the investor is to share this information with them. We do this through our client education workshops (at no charge to clients) every quarter during the year
(CLICK HERE to see out client education page).
We clearly show our clients why market timing does not work and why stock picking and track record investing has never worked consistently for the investor. We explain in plain English how the Modern Portfolio Theory works. We show how Nobel Prize-winning economists statistically determine how to invest properly with low costs to the investor and with a much higher degree of getting true Market Returns.
Every red-blooded American investor knows how confusing the whole process of investing can be. Please come to one of our Awareness Workshops and get your eyes opened; don't be afraid of learning what the science shows. Don't be afraid to see what these Nobel Prize winning economists know about investing (they do not own any investment firms or sell investments; they only deal in facts)
Thousands of investors across the country have learned these awareness strategies and have enjoyed their investing experience for the first time. Their IRA's, 401K's, personal investment
accounts, college funds, and retirement money is finally prudently invested. They have true diversification (which is not simply owning a lot of stuff). Our "Free Market Portfolios" are invested in very much the same way as an institutionally-structured portfolio is managed. Our average portfolio will hold around nine to ten thousand separate securities. Why? Because true diversification helps decrease risk and increases true market returns - No track record investing - No market timing - No stock picking. This keeps the investor's fees low. We also rebalance our client's portfolios every 90 days, if necessary. Why do all this? Because the science backs it up! Because the Nobel Prize-winning economists back it up! Because history shows it works! Because it is best for the investor!
Remember reading on the Home Page of this website where I talked about bias? Please tell me this… would you rather have an advisor who is biased towards the science and academic research that keeps costs low and can back up the claims they make, or one who may be biased by commissions, by what their brokerage company wants them to sell and who relies on the expensive traditional methods that have failed the investor time and time again?
Our philosophy
Present the facts to investors that are not based on earning commissions, or the failed traditional methods of investing that earns brokerage companies millions at the investor's expense. Educate the client so they "know the truth" and become "Aware Investors". Treat the client well.
I sincerely hope you will come to one of our Awareness Workshops and get your eyes opened.
Damon Lane, Investor Coach
¹ P. and R. Theisen, "How Consistently Do Active Managers Win?" Journal of Portfolio Management, 9, pp. 47-50 (1983)
Elton. E., M. Gruber, and J. Rentzler, "The Performance of Publicly Offered Commodity Funds," Financial Analysts Journal, 46, pp.23-30 (1990)
Jensen, M.m "The Performance of Mutual Funds in the Period 1945-1964," Journal of Finance, 23, pp.389-416 (1968).
Kritzman, M., "Can Bond Managers Perform Consistently?" Journal of Portfolio Management, 9, pp. 54-56 (1983)
Malkiel, B., "Returns from Investing in Equity Mutual Funds 1971-1991," Journal of Finance, June 1995
Carhart, M., "On Persistence in Mutual Fund Performance," Journal of Finance, March 1997
Several articles by The Vanguard Group ("The Perils of Relying on Past Performance" and "Pursuing Past Performance is a Common Costly Error")
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